As a female athlete in a male-dominated sport, it has sometimes been hard to find a way to express my feminine side while being taken seriously. To me, riding with a little extra sparkle through OXB’s beautiful jewelry is an expression of that feminine side and a reminder of how strong and badass women are.
With our latest collection, I am hoping to encourage the next generation of female mountain bikers to just send it. “Sending it” is less about conquering one obstacle and more about bringing a committed, all in mentality to everything you do. A woman who sends is a women who goes after what she wants, on and off the bike. And that mentality has a ripple effect, inspiring other women and girls to send it too